Pay Per Click (PPC) Management

more traffic for less

The fastest way to increase traffic to your site is with pay-per-click (PPC) advertising. Also known as cost-per-click (CPC), you’ll see PPC ads on the side and top of search results pages. Where top organic search results may take months to achieve, targeted PPC ads can have a top listing within hours of placement.

Results You Can See

Using conventional advertising campaigns, it’s difficult to track and measure the results of your efforts. In the right hands, PPC advertising not only increases traffic, leads, and sales, but you can see the results of your campaign. Here is a screen shot of conversions on a site where Search Engine Magician manages PPC. This is not just traffic; it’s traffic that created the desired result. These users came into the site through a PPC ad and then completed a questionnaire. Previously managed by a large and well-known agency, the PPC campaign was not delivering at the sites full potential.

ppc traffic graph

We Understand PPC

PPC ads are “ranked” on the search results pages based on the amount you bid for the position. Sometimes, notably in Google, a formula that includes the bid amount, click through rates, keyword relevance, and ad content relevance determines ad ranking and cost. There is a lot going on and it takes a high-level of PPC knowledge to gain a decent return on investment when running ads. In the right hands, PPC can be a quick and profitable marketing tool. In the wrong hands, PPC can chew up your valuable advertising dollars with little or no results. Search Engine Magician has a proven track record managing PPC campaigns that yield a high ROI.

PPC Management Services

  • Keyword Selection Consulting
  • Ad Creation
  • Ad Rewrites
  • Landing Page Consulting and Design
  • Account and Bid Settings
  • Keyword Bid Management - Manual and Automatic
  • Tracking
  • Analytics Set-Up and Monitoring
  • Analysis and Ad Adjustment
  • Testing
  • Keyword Selection Consulting
  • Reporting

  • To find out how to increase and fully capitalize your on-line presence, e-mail us today at or call 256-683-0214.